The RSS revoloution..

It seems that most inventions or inovations that occur within the context of the Internet are done so at the cost of marketing. Pop-ups were a unique was of communication, then came the pop-up blockers. Next, the pop-unders came into effect an the blocking software effectivly was mdified to prevent these notices also. Additionally, the mouse-over and playful attempts at in-game advertising are also now seeing the market shift towards preventing these instances from asserting themselves on the public that interact with Internet.

However, the apparent last true bastian for the Internet purest is seemily under attack. The attentive RSS feed is begining to find itself set squarly in the crosshairs of the marketing and communications worlds.

Internet users typically had been able to save an RSS feed to their desktop and simply see the updates from the selected sights that they chose to subscribe. These mostly text versions of website information are (were) the stripped down, meat and potatoe versions of website info. For Internet purests this meant one thing, and one thing only. They only saw the information that they were looking for! There were no bells and whistles that would lead the weary Internet surfer to another linked site. This was simply an information channel!

Now, Marketers are starting to see the value of such RSS feeds and are begining to find ways of advertising in RSS feeds. As the novelty and awareness of the market that is available to marketers through RSS, the more focus and emphasis will be placed on this available form of communication.

As with most things, the novelty and unique nature of RSS has caused this trend. As this becomes more popularized, savvy Internet users will have to find a better way to receive their text only updates. Until then, it appears as though the sharks smell blood in the water!

Thoughts?