Technology and e-Marketing

This week the focus is on new media forms, the benefits and detractors that they have, and how they are most effectively used. In my example for the course discussion I chose to look at how technology was effecting media forms; rather than how marketers would react to changes in a media form.

One of the key observations that I made was that most respondents to my post focused on the "Green" effect of technology and the impact that technology would have on the environment.

Specifically, I wrote about Flexible Organic Displays. These displays are really cool. They will provide more options for marketers because their use will be substantially varied. These displays will allow users to come from behind their desktop computers and experience life in full and direct sunlight.

This is because the materials that are used to create these displays provide a fully visible display in direct sunlight. They also are water resistant and malleable. This means that newspapers, magazines, photos, and just about anything that can be put on paper, can become portable, durable, and electronic. In turn, this will reduce the amount of paper consumed (both new and recycled) for the purposes of creating periodicals.

Obviously this is a very small example of what this technology can provide, but for marketers, this is just the tip of the ice berg. Imagine the integration of Blue tooth, and other wireless forms of communication that will be available on something as big as a piece of paper, and can be carried like a scroll in a tube. An entire map, a picture of the evenings special (from the restaurant that you just walked by), live streaming video of a lecture or concert as you are mobile and not limited to a wired or stationary computer unit!

These ideas and many more like them are on the way. Moore's Law is more obvious now that ever before. This is a fun and exciting time to be in the technology and communications fields. I can only wait and guess as to what will be coming next!