While on the topic of new media, it appears that the direction of most new technology advancements are moving society toward convergence. I don't mean convergence in the sense that all nations and people will become one (along with a world government); rather convergence will be the result of one seamless communications platform.
One bill, one outlet, and total customization will be the end result of convergence. I know that this seems to be a little to "Buck Rogers", but technology has been in a red shift since the early 80's. Shifting from large analog monolithic computers, too small, portable, light, and highly interactive personal devices that will accomplish all of the tasks we need, as well as entertain.
This shift was unavoidable due to human nature. Remember, the wagon drawn by the horse wasn't good enough. And like all improvements or presumed improvements, not until they are made and used, will we actually know their benefit or detriment to what we (as a civilization) consider progress.
I for one am excited about the prospect of a single, functional, customized, and user friendly device that will replace my cell phone, PDA, Palm Pilot, computer monitor(s), GPS, home television(s), video game consoles, satellite radio receiver, web cam, coffee maker, and kitchen range! I'm talking about the one-stop-shop that will reduce the amount of clutter and financial responsibility that is necessary to own all of those other, needed, products.
As for marketers, the use of this new convergent device has endless possibilities. Newspapers, commercials, interactive experiences, product demonstrations, sampling, and a multitude of other opportunities will exist for increased branding, brand recognition, database development, and consumer tracking (within constitutional limits).
These are most definitely exciting times to be working in a communications capacity!
If you are interested, here is the link that spawned my idea for the convergent topic!
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