Short Films..

So, I saw this cute short video for a phillips nose hair trimmer. This video was very intertaining, whitty, clever, and informative. The question from here is, what did it accomplish? While I will admit that I now know more about nose hair and man's second puberty, I still do not know if this was an effective way of marketing to a consumer base.

Lets look at this from the perspective of the targeted consumer. A nose hair trimmer has one focus, men that have been through puberty, plain and simple. I know a few women that could stand to utilize this tool, but the vast majority of the consumers who need and utilize this product are clearly men (post 1st puberty).

Idealy, we should be able to split the population of the U.S. in half; there are potentially 150 million men that could benefit from the use to this product. From the short film it can be inferred that young professional (not yuppie's) type men are the target for this marketing media form. It can also be inferred from the short film that me over the age of 50 are also part of this targeted group.

The problem that I have with this marketing form is that I fall within this set of characteristics but had to look rediculously hard to find this commercial. So, this begs the question, was this an effective effort for Phillips and their nose hair trimmer?

I would say no. The form is very limited and and is essentially the lesser cousin of in-game advertising! In my opinion most people will watch or observe this medium just for the entertainment value. However, brand recognition and demostration are very important aspects that make this an enticing option for marketers.

While I was entertained, I was not motivated to inquire about Phillips or its nose hair trimmer. Futhermore, I would find it hard to justify the budgeting for such small endevors that potentially have a very limited reward for marketers.

If you have a varying opinion, please let me know!